D&AD - IMAX
D&AD - IMAX
For the D&AD competition, one of the briefs was to create marketing material to be used for a range of products offered by IMAX. These are products that are not as widely known as the standard cinema experience associated with IMAX.
Research
Research
There isn’t a lot of flexibility in the brand guidelines for changing anything that IMAX considers their branding, so I had to be creative in other areas to make sure it was fully incorporated. It doesn’t matter how good the design turns out, it would of been completely unsuccessful if the IMAX logos and accompanying slogans look out of place. Researching how other IMAX and cinemas integrate their branding.
There isn’t a lot of flexibility in the brand guidelines for changing anything that IMAX considers their branding, so I had to be creative in other areas to make sure it was fully incorporated. It doesn’t matter how good the design turns out, it would of been completely unsuccessful if the IMAX logos and accompanying slogans look out of place. Researching how other IMAX and cinemas integrate their branding.
Research
There isn’t a lot of flexibility in the brand guidelines for changing anything that IMAX considers their branding, so I had to be creative in other areas to make sure it was fully incorporated. It doesn’t matter how good the design turns out, it would of been completely unsuccessful if the IMAX logos and accompanying slogans look out of place. Researching how other IMAX and cinemas integrate their branding.
Design
Design
The design of the IMAX marketing materials strictly adhered to the brand guidelines set for the project, but in more of a guerrilla marketing direction. This helps separate from the existing offerings from the IMAX brand, as well as to build intruege.
The design of the IMAX marketing materials strictly adhered to the brand guidelines set for the project, but in more of a guerrilla marketing direction. This helps separate from the existing offerings from the IMAX brand, as well as to build intruege.
Design
The design of the IMAX marketing materials strictly adhered to the brand guidelines set for the project, but in more of a guerrilla marketing direction. This helps separate from the existing offerings from the IMAX brand, as well as to build intruege.
Development
Development
The development of this project stemmed from the ongoing research throughout. Cinema advertising typically maintains a consistent aesthetic, so frequent comparison allowed for more unique outcomes away from the stereo-typical.
The development of this project stemmed from the ongoing research throughout. Cinema advertising typically maintains a consistent aesthetic, so frequent comparison allowed for more unique outcomes away from the stereo-typical.
Development
The development of this project stemmed from the ongoing research throughout. Cinema advertising typically maintains a consistent aesthetic, so frequent comparison allowed for more unique outcomes away from the stereo-typical.
Concept
Concept
The concept behind this project was an experience that goes beyond the screen, which I represented visually by expanding the graphics beyond the confines of billboards and posters.
The concept behind this project was an experience that goes beyond the screen, which I represented visually by expanding the graphics beyond the confines of billboards and posters.
Concept
The concept behind this project was an experience that goes beyond the screen, which I represented visually by expanding the graphics beyond the confines of billboards and posters.
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SAUL RUSE
SAUL RUSE
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©2024 SAUL RUSE
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©2024 SAUL RUSE
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