OURO

OURO

A conceptual smart ring that could be created with the help of future technology. I created a Kickstarter promotional video to showcase the products capabilities, as well as to give potential buyers a visual mockup of what it could look like.

Year

2023

Category

Branding and Identity

Research

Research

During research, it became apparent that most successful Kickstarter videos feature high energy presumably to build excitement for the product. Any dead air or boring parts of a video gives a disconnect and loss of enthusiasm to the viewer.

During research, it became apparent that most successful Kickstarter videos feature high energy presumably to build excitement for the product. Any dead air or boring parts of a video gives a disconnect and loss of enthusiasm to the viewer.

Research

During research, it became apparent that most successful Kickstarter videos feature high energy presumably to build excitement for the product. Any dead air or boring parts of a video gives a disconnect and loss of enthusiasm to the viewer.

Design

Design

With the use of a high energy song (The Bomb - Pigeon John), the video called for a large amount of footage to frequently switch between. Transitions and animations are scattered throughout to prevent the video from feeling stale, as well as to clearly define separate segments.

With the use of a high energy song (The Bomb - Pigeon John), the video called for a large amount of footage to frequently switch between. Transitions and animations are scattered throughout to prevent the video from feeling stale, as well as to clearly define separate segments.

Design

With the use of a high energy song (The Bomb - Pigeon John), the video called for a large amount of footage to frequently switch between. Transitions and animations are scattered throughout to prevent the video from feeling stale, as well as to clearly define separate segments.

Development

Development

Development was seen the most in the features and style of the product. The brief called for a minimum video length, so more information was used to comfortably hit that target. This is a key benefit of these mock projects.

Development was seen the most in the features and style of the product. The brief called for a minimum video length, so more information was used to comfortably hit that target. This is a key benefit of these mock projects.

Development

Development was seen the most in the features and style of the product. The brief called for a minimum video length, so more information was used to comfortably hit that target. This is a key benefit of these mock projects.

SAUL RUSE

SAUL RUSE

SAUL RUSE

SAUL RUSE

©2024 SAUL RUSE

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©2024 SAUL RUSE

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