SMASHING

SMASHING

The brief for this project was: Cider can often feel predictable and traditional. It’s time to break the conventions and appeal to new people and occasions. Make Cider the drink you must be seen with.

Year

2022

Category

Portfolio

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Research

Research

The research for this project was vast, exploring a range of existing cider brands and the aesthetic of conceptional drink brands on Behance. It was just as important to look into what these brands didn't feature in order to refresh cider in the way the brief calls for.

The research for this project was vast, exploring a range of existing cider brands and the aesthetic of conceptional drink brands on Behance. It was just as important to look into what these brands didn't feature in order to refresh cider in the way the brief calls for.

Research

The research for this project was vast, exploring a range of existing cider brands and the aesthetic of conceptional drink brands on Behance. It was just as important to look into what these brands didn't feature in order to refresh cider in the way the brief calls for.

Design

Design

My idea for the brand is to combine two styles typically not seen in cider packaging: minimalism and grunge. The benefits of this will be appealing to a younger audience, as well as standing out on a supermarket shelf. Aesthetically appealing alcoholic drink typically find themselves frequently posted on social media, as seen with ‘White Claw’ seltzers. The packaging I designed aims to do the same, resulting in free digital marketing.

My idea for the brand is to combine two styles typically not seen in cider packaging: minimalism and grunge. The benefits of this will be appealing to a younger audience, as well as standing out on a supermarket shelf. Aesthetically appealing alcoholic drink typically find themselves frequently posted on social media, as seen with ‘White Claw’ seltzers. The packaging I designed aims to do the same, resulting in free digital marketing.

Design

My idea for the brand is to combine two styles typically not seen in cider packaging: minimalism and grunge. The benefits of this will be appealing to a younger audience, as well as standing out on a supermarket shelf. Aesthetically appealing alcoholic drink typically find themselves frequently posted on social media, as seen with ‘White Claw’ seltzers. The packaging I designed aims to do the same, resulting in free digital marketing.

Development

Development

The brand initially just started with apple cider, but expanding into other fruits allows for a more diverse brand identity and what would be much more visually engaging on a supermarket shelf.

The brand initially just started with apple cider, but expanding into other fruits allows for a more diverse brand identity and what would be much more visually engaging on a supermarket shelf.

Development

The brand initially just started with apple cider, but expanding into other fruits allows for a more diverse brand identity and what would be much more visually engaging on a supermarket shelf.

Concept

Concept

Smashing Cider, crafted for the eco-conscious young adult, transforms 'ugly' apples into delicious ciders that stand out on shelves and on social media. It's a brand that combines taste, sustainability, and style, appealing to those who love to express themselves.

Smashing Cider, crafted for the eco-conscious young adult, transforms 'ugly' apples into delicious ciders that stand out on shelves and on social media. It's a brand that combines taste, sustainability, and style, appealing to those who love to express themselves.

Concept

Smashing Cider, crafted for the eco-conscious young adult, transforms 'ugly' apples into delicious ciders that stand out on shelves and on social media. It's a brand that combines taste, sustainability, and style, appealing to those who love to express themselves.

SAUL RUSE

SAUL RUSE

SAUL RUSE

SAUL RUSE

©2024 SAUL RUSE

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©2024 SAUL RUSE

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