FUSE30

The brief for this project is for the design promotion of a mock exhibition: You are required to celebrate the 30th anniversary of this ground breaking event by designing and producing material for the following being held at the Barbican Gallery, South Bank, London from May 2022 - August 2022.

Year

2021

Category

Marketing

Research

Researching this project meant looking into artwork that utilises the grunge aesthetic, such as works by David Carson for Ray Gun magazine. Grunge is not a design style I've had much experience with, so learning more about it conceptually was essential to the creation process.

Design

The design process for this project uses analogue design methods such as collage and ink, which are then scanned into computer. This was inspired by some of the grunge magazines I researched, and it allowed for a much faster production of outcomes.

Development

Due to the messy aesthetic of the designs, there was a considerable amount of trial and error in order to find the most aesthetically appealing "mess". It could not be excessive in order to preserve the legibility of the essential text promoting the event.

Concept

At the exhibition itself, it is important to keep the branding consistent. Therefore, the same types of textures can be seen throughout the project in order to maintain the brand identity and make easier product and brand association for the general public.

  • More Work More Work

OURO

Branding and Identity

2023

2023

UNIVERSAUL CARDS

Product Design

2020

2020

SAUL RUSE

©2024 SAUL RUSE

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